Afterpay announced it was named the preferred Buy Now, Pay Later partner of Fanatics expanding its relationship with the digital sports platform and giving fans more flexibility when shopping for their favorite teams, leagues, and players.

Through the partnership, eligible shoppers can use Afterpay’s Pay in 4 and Pay Monthly for products across Fanatics’ network of online stores - including Fanatics.com, Lids.com, NBAStore.com, NHLShop.com, and associated partner sites – giving fans a simple and manageable way to split purchases on the jerseys, fan gear, collectibles, and memorabilia that fuel their fandom.

“Being selected as Fanatics’ preferred BNPL partner is a meaningful milestone for Afterpay as we continue expanding into high-intent shopping categories where flexibility matters,” said Tanuj Parikh, Head of Revenue, Cash App and Afterpay. “Fanatics sits at the center of sports culture, bringing fans closer to the teams and athletes they love. Together, we’re offering fans more flexible options at checkout while supporting one of the most dynamic commerce ecosystems in sports.”

The moment builds on the existing Afterpay and Fanatics relationship, which included an activation at this summer’s Fanatics Fest, one of the biggest sports and culture moments.

“Afterpay gives our customers the flexibility today’s shoppers expect, so fans can support their teams and celebrate the biggest moments in sports,” said Tucker Kain, Fanatics Chief Strategy and Growth Officer. “This feature allows us to further our mission to relentlessly enhance the fan experience, whether that’s through the personalized discovery Fanatics Ads brings to shopping, the live energy of Fanatics Fest, or the flexibility Afterpay offers at checkout, and make our world-class assortment of products available and accessible in more ways than ever before.”

The partnership underscores Afterpay’s continued momentum with leading retail, fashion, lifestyle, and commerce brands as more merchants look to meet customer demand for flexible payment options. It also reflects Afterpay’s broader role within Block’s ecosystem, helping connect merchants with high-intent shoppers and giving customers more choice at checkout. Fans can expect to see Afterpay and Fanatics partner in more ways to come, from key sports moments and fan experiences to new commerce opportunities across the Fanatics ecosystem.