Accordia Bank announced the nationwide launch of Accordia HSA+, a full-service consumer-directed healthcare platform offering Health Savings Accounts and related benefit accounts to consumers and employers throughout the United States including distribution through benefits brokers and advisors.

"Eligibility just expanded to millions of people who have never had access to a Health Savings Account, and Accordia is in the market to serve these customers with best of breed products" said Matt Field, President of Accordia Bank. " We built Accordia HSA+ because employers and their advisors tell us two things about the incumbents: the fees are hard to justify, and nobody answers the phone. We are a bank, not an administrator that partners with a bank, so we can price the account differently and we have a long legacy of personalized customer service."

Accordia HSA+ provides the complete consumer-directed benefits suite: health savings accounts, health FSAs, limited purpose FSAs, dependent care FSAs, Health Reimbursement Arrangements, commuter benefits, lifestyle spending accounts, and COBRA administration. Participants receive a benefits debit card, mobile and web account access, and access to an investment platform once their account reaches the investment threshold of $1,000. Employers receive a single implementation, consolidated administration across all account types, and high service standards.

One major benefit for consumers and employers is that Accordia Bank's Health Savings Account carries no monthly administration fee.

"An advisor's reputation is on the line every time they recommend a vendor, and the thing that damages it is not price; it is a transition that goes badly," said Heidi Maestas, Senior Vice President of Client Experience and Growth at Accordia Bank. "So, we built HSA+ around the handoff. One implementation across every account type, published service standards an advisor can hold us to, and a U.S.-based team that knows the group."

"Our product suite has grown over the past several years by finding places where a well-run bank can compete with much larger institutions," said Mike Watson, Chief Executive Officer of Accordia Bank. "Health Savings Accounts are exactly that kind of place. The product is a deposit product at its core, and deposits are what banks are built to do. What HSA+ adds is access to a one-stop shop for the full suite of consumer-directed benefits and administration that brokers and employers need"