Saudi Arabia's National FinTech Strategy is accelerating the Kingdom's rise as the Middle East's fintech hub. With the fintech market projected to grow from USD 64 billion in 2024 to more than USD 87 billion by 2029, and more than 200 fintech companies already active, Riyadh is becoming the natural destination for regional innovators.

Among the latest is Digital Zone, Iraq's fastest-growing digital commerce platform. Founded in 2020, the company now serves over five million active users and has processed more than 41 million orders. Its mini-apps — Ticket Zone for events and Rahal for travel — have also become household names in Iraq.

Iraq's entrepreneurial ecosystem is still in its early stages, with limited access to venture capital and a small but growing community of startups. Against that backdrop, Digital Zone has emerged as a standout success story — one of the first Iraqi platforms to reach national scale and now among the first to explore regional growth in Saudi Arabia.

Saif Al-Mufti, Founder and CEO of Digital Zone, said: "Saudi Arabia's fintech trajectory is unmatched in the region. For Digital Zone, connecting with this ecosystem is a natural step. We've built a platform that empowers millions of users and thousands of merchants in Iraq, and we see the Kingdom as a vital partner in scaling that vision across borders."