With GenAI deployment delivering measurable business results, financial services firms are doubling down on technology transformation and taking aim at the tokenization of market infrastructure.

According to the sixth annual 2026 Digital Transformation & Next-Gen Technology Study from global Fintech leader Broadridge Financial Solutions, Inc. (NYSE: BR), leading financial services firms are moving beyond GenAI experimentation toward scaled execution, using agentic AI to drive immediate productivity gains while investing in distributed ledger and blockchain infrastructure that could fundamentally reshape financial markets.

 The global study, based on a survey of more than 900 financial services technology and operations leaders across wealth management, capital markets, and asset management, finds the industry at a pivotal moment: AI is becoming foundational to day-to-day operations, while tokenization represents the next wave of market evolution.

"AI proved the industry can modernize at speed," said Germán Soto Sanchez, Chief Product and Strategy Officer. "Tokenization is the next leap forward that will re-architect markets. Its clear financial services firms see tokenizationis a long-term structural evolution to financial market infrastructure that delivers efficiency, transparency, and liquidity."