Futureverse and Rakuten Wallet Launch RakutenWallet.Pass to Usher in the Next Generation of Web3 Commerce

09 May 2025 | Friday | News

Powered by Futureverse’s Pass technology and The Root Network, the new digital wallet offers Rakuten users seamless access to digital ownership, immersive experiences, and next-gen commerce—no blockchain expertise required.
Picture Courtesy | Public Domain

Picture Courtesy | Public Domain

Futureverse, a leader in AI and metaverse technology, has officially launched RakutenWallet.Pass in partnership with Rakuten Wallet. Starting, Rakuten Wallet's users will now have access to onboard seamlessly to an upgraded version of the RakutenWallet.Pass, unlocking web3 benefits like digital ownership and access to immersive experiences. RakutenWallet.Pass is the first version of next-generation commerce through a secure and intuitive digital wallet integration powered by Futureverse's proprietary Pass technology. Both parties have signed a Memorandum of Understanding (MoU) to work together to further the development of web3 and metaverse initiatives.

RakutenWallet.Pass, powered by Futureverse's infrastructure and Layer 1 blockchain The Root Network,  is designed to eliminate the complexity of onboarding to web3 and improve interoperability for web3 content in gaming and metaverse applications.

"What we've built with our Pass product is a seamless login experience that any brand, community or commerce giant can use to upgrade their backend technology so consumers can immediately experience the benefits of web3," said Aaron McDonald, CEO & Co-Founder, Futureverse. "We've made the technology itself invisible and have eliminated the roadblocks that consumers and brands usually experience when trying to deliver the value that web3 can provide. The RakutenWallet.Pass will feel simple for any consumer, while the benefits are limitless. Rakuten Wallet's scale and commitment to innovation make them the perfect partner to illustrate how our technology works—allowing millions of users to engage with digital ownership, immersive experiences, and next-gen commerce with ease."

One of the first experiences available is Reebok Impact, where, using Futureverse's AI technology, users can transform cherished photo memories into personalized digital sneakers, choosing from iconic Reebok models like Pump, Classic Leather, or Club C. Starting today, Rakuten users can activate their RakutenWallet.Pass at rakutenwallet.readyverse.com and create their unique Reebok digital collectibles for their avatars to wear with any virtual experience in the Futureverse ecosystem. 

With this integration, Rakuten Wallet users don't need deep technical knowledge of blockchain or to jump through hoops in order to engage in upgraded digital interactions. RakutenWallet.Pass is leading the next generation of consumers' digital commerce experience.

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