KuCoin, a leading global cryptocurrency exchange, announced that its crypto payment arm, KuCoin Pay, has established a strategic partnership with King Gift, a premier online platform specializing in digital gift cards. This collaboration integrates KuCoin Pay as a supported payment method on King Gift, empowering users to seamlessly purchase gift cards using popular cryptocurrencies. 

Through this integration, KuCoin Pay facilitates secure and convenient transactions for a diverse range of digital gift cards across gaming, entertainment, retail, and more. By connecting cryptocurrency to everyday spending, the partnership highlights KuCoin's dedication to promoting real-world applications of digital assets, making it simpler for users around the globe to integrate crypto into their daily routines.

"This partnership with King Gift represents a step forward in our mission to make cryptocurrency more practical and inclusive," said Kumiko Ho, Head of Payment Business at KuCoin. "We're committed to removing barriers and broadening access, enabling anyone—regardless of their location or expertise—to leverage their crypto holdings for real, tangible benefits like instant gift card purchases."

"Partnering with KuCoin Pay allows us to provide our users with greater flexibility and convenience when purchasing gift cards," said Bilal Khwaja, CEO at King Gift. "By embracing cryptocurrency payments, we're making digital shopping simpler, faster, and more accessible for customers around the world."