Equifax^® announces the launch of Equifax Ignite^® AI Advisor, a new solution designed to help lenders pinpoint new opportunities, grow accounts, and make confident informed decisions at speed on one platform. Powered by a secure Agentic-AI enabled data and analytics engine on the Equifax Cloud™, Equifax Ignite AI Advisor is built with Equifax Amplify AI™.

Part of a growing suite of Equifax AI-enabled solutions and new to the Equifax Ignite ecosystem, Equifax Ignite AI Advisor has been purpose-built to empower busy lenders to quickly build comprehensive, actionable views of what matters most to their business by forgoing the everyday complexities associated with data and analytics.

"Shifting economic trends and consumer behaviors can really challenge business strategies, making data analytics essential for adapting to today's market," stated Felipe Castillo, Chief Product Officer, Equifax U.S. Information Solutions. "Equifax Ignite AI Advisor, powered by Equifax Amplify AI and the Equifax Cloud, democratizes analytics. It is designed to enable lenders of all sizes to easily interpret and act on insights, without depending on a data expert, acting as an 'always-on advisor' so lenders can engage with their data like never before."

Equifax Ignite AI Advisor uses a lender's own data, alongside data provided by Equifax, to create clear, actionable insights that drive more-informed decision-making. These insights are secure and not shared outside of the lender's own view. Through a no-setup consultative experience, the solution delivers support for smaller and mid-sized financial institutions that may have limited access to dedicated data-scientists. Using natural language, Equifax Ignite AI Advisor recommends actions a lender can take to resolve a potential issue, drive growth, or otherwise optimize lending workflows and outcomes.