Binance, the global blockchain ecosystem behind the largest cryptocurrency exchange by trading volume and trusted by over 275 million users worldwide, announced Binance UI Refined — its new app user interface and user experience (UI/UX) powered by AI with a customizable homepage that can be adapted to each user's preferences, giving millions around the world a new and personalized crypto trading experience.

 As the global digital assets leader, Binance is also catering to varying regional and cultural preferences of different markets by making it easier for users to choose their layout and design elements such as information density levels. By moving beyond a "one-size-fits-all" model, Binance is redefining the industry standard for crypto trading UI/UX through personalization and intelligent design.

Jeff Li, VP of Product at Binance commented, "Binance UI Refined marks a fundamental shift in how users engage with crypto. Instead of forcing everyone into the same layout, we're giving each of our millions of users the power to shape their own experience — with AI-powered widgets, personalized layouts, and smart recommendations that reflect their level, interests, and region. As the crypto industry evolves, we're setting a new standard for intuitive, inclusive, and intelligent product design."