KuCoin and Golf Icon Adam Scott Debut Historic Partnership at BMW PGA Championship

17 September 2025 | Wednesday | News

In a global first for crypto sports marketing, KuCoin’s logo appeared on a pro golf bag as brand ambassador Adam Scott delivered a strong performance, symbolizing shared values of trust, precision and resilience
Picture Courtesy | Public Domain

Picture Courtesy | Public Domain

KuCoin, a leading global crypto platform built on trust, proudly congratulates its Global Brand Ambassador, golf icon Adam Scott, on his performance at the BMW PGA Championship, where he achieved a T38 finish at 9-under par. This marks Scott's first tournament since becoming KuCoin's Global Brand Ambassador, as well as the global debut of the KuCoin-branded golf bag. In a groundbreaking industry first, KuCoin has become the inaugural cryptoexchange to feature its logo on a professional golf bag at an international elite tournament — pioneering a new chapter in crypto sports marketing. 

Using the KuCoin-branded golf bag, Scott showcased not only his trademark discipline and precision but also the shared values that define his partnership with KuCoin: trust, precision, and resilience. A highlight of his Round 2 performance was a brave tee shot on the par-3 10th hole, where he attacked the pin over water and was rewarded with a birdie putt that moved him to five under par at that point. His performance at the BMW PGA Championship offered a vivid interpretation of the shared value anchor between KuCoin and Scott — "Swing Into Trust" — demonstrating how golf and crypto, though worlds apart, are united by enduring virtues.

Golf and crypto may seem worlds apart, yet both demand the same enduring virtues to thrive. Adam Scott, celebrated for his discipline, precision, and resilience, has built a career defined not only by victories but by integrity and perseverance under pressure. KuCoin, likewise, has forged its path in the volatile world of digital assets by holding itself to the highest standards of compliance, stability, and innovation. Their journeys converge on a common ethos: that trust, reliability, and progress are never claimed in a moment — they are earned through discipline, precision, and resilience over time.

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