Splitit, a global leader in embedded credit card-linked installments, announced a strategic partnership with Citcon, a leading global payment platform trusted by top retail, luxury and hospitality brands. Citcon is fully integrated with over 50 leading POS systems, gateways and middleware providers—including Toshiba, Cegid, Agilysys, Oracle XStore, Retail Realm, FreedomPay, Aurus, UATP, LOC, Salesforce, Nexio, Exigo and Shopify—enabling merchants using these platforms to easily activate new payment methods through the Citcon platform. The partnership enables Citcon's merchants to offer one-click credit card-linked installments both online and in-store through an embedded checkout experience.

"Our merchants care deeply about performance and trust," said Wei Jiang, Co-Founder and President of Citcon. "Partnering with Splitit allows us to offer flexible omnichannel installments, bringing over 190MM US cardholders with available credit, driving new sales at high average-ticket merchants."

Splitit's platform eliminates the need for applications or credit checks. Instead, it leverages the credit consumers already have, allowing them to break purchases into manageable monthly installments. This seamless, friction-free approach can improve conversion and customer satisfaction at checkout.

"This partnership creates a clear on-ramp into some of the world's most respected merchant ecosystems, including leading names in hospitality and retail," said Nandan Sheth, CEO of Splitit. "Together, we're unlocking new paths to conversion by helping merchants meet their customers with flexibility—right at the moment of intent."

The collaboration comes as more merchants seek to drive conversion, reduce cart abandonment, and offer payment options that align with evolving consumer expectations. By combining Citcon's reach and Splitit's frictionless technology, the two companies are creating new opportunities for growth across retail, hospitality and luxury.