Bybit, the world's second-largest cryptocurrency exchange by trading volume, has expanded its peer-to-peer (P2P) platform to support the Bolivian Bolíviano (BOB), enabling users in Bolivia to buy and sell crypto with their national currency for the first time on the platform.

In addition to enhancing local access to digital assets, Bybit is launching a new merchant program that invites users to list BOB trading ads and earn generous bi-weekly commissions. High-performing merchants can earn up to 400 USDT every two weeks, with added incentives for those listing in multiple fiat currencies.

"Expanding our P2P platform to include BOB is a reflection of our dedication to financial inclusion and local empowerment," said Mazurka Zeng, Head of Fiat at Bybit. "We're proud to offer Bolivian users more ways to access crypto markets while also opening the door to new opportunities".

Bybit P2P merchants receive tailored support, including 1-to-1 customer service and faster appeal resolutions. To qualify for rewards, merchants must maintain active listings for a specified number of hours each week and meet trading volume and order count targets. Performance is reviewed every two weeks, and rewards are distributed through the Rewards Hub.

This launch represents another step in Bybit's ongoing commitment to bring crypto access and earning potential to communities around the world through localized, user-friendly P2P services.

Bybit is actively expanding in the LATAM market and has seen a consistent rise in user requests from Bolivia to support the Boliviano (BOB) on its P2P platform. As crypto adoption continues to grow across the region, adding BOB would enhance accessibility for local users and empower them to engage more easily with the digital asset economy.