Stash Secures $146 Million in Series H Funding to Accelerate AI-Driven Financial Guidance for Everyday

13 May 2025 | Tuesday | News

Led by Goodwater Capital, the oversubscribed round fuels Stash’s mission to expand access to expert financial advice and scale its AI-powered platform for over 1.3 million subscribers.
Picture Courtesy | Public Domain

Picture Courtesy | Public Domain

 Stash, the revolutionary platform helping millions build financial futures, announced that it has secured $146 million in an oversubscribed new Series H funding through a round led by Goodwater Capital, with participation from returning investors Union Square Ventures, StepStone Group, Serengeti, and the University of Illinois Foundation, as well as funds and accounts advised by T. Rowe Price Investment Management, Inc. This new capital will accelerate Stash's mission to make expert financial guidance accessible to everyone and deepen Stash's investment in AI to transform its financial guidance capabilities.

This latest infusion also underscores strong investor confidence in Stash's strategy and business model under the leadership of co-founders and co-CEOs Brandon Krieg and Ed Robinson, who recently returned to Stash to lead the next phase of growth for the company. Under their leadership, Stash has achieved profitability, strengthened its core subscription model, and elevated its AI capabilities. With 1.3 million paying subscribers and $4.3 billion in assets under management, Stash continues to redefine financial inclusion – empowering everyday Americans with personalized, AI-driven financial advice at scale.

"This new funding is a resounding vote of confidence in Stash's vision for the future of personal finance," said Robinson. "For a decade, Stash has helped millions take control of their financial futures. Now, we're doubling down—transforming how people save, invest, and build long-term wealth with AI-powered intelligence at the core. We're just getting started."

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