On the heels of the PayPal World announcement, a global platform connecting the world's largest digital payment systems and wallets, PayPal today introduced PayPal links, a new way to send and receive money through a personalized, one-time link that can be shared in any conversation.

PayPal users in the U.S. can begin creating personalized payment links today, with international expansion to the UK, Italy, and other markets starting later this month. By making payments this simple and universal, PayPal links helps drive new customer acquisition and brings more users into the PayPal ecosystem.

 The peer-to-peer (P2P) experience is about to go even further. Crypto will soon be directly integrated into PayPal's new P2P payment flow in the app. This will make it more convenient for PayPal users in the U.S. to send Bitcoin, Ethereum, PYUSD, and more, to PayPal, Venmo, as well a rapidly growing number of digital wallets across the world that support crypto and stablecoins.

Expanding what people can do with PayPal also comes with reassurance around how personal payments are handled. As always, friends-and-family transfers through Venmo and PayPal are exempt from 1099-K reporting. Users won't receive tax forms for gifts, reimbursements, or splitting expenses, helping ensure that personal payments stay personal.