Bloomberg introduced Data Entitlements in, part of the investment research solutions offering on the Bloomberg Terminal that provides clients with near real-time actionable insights powered by alternative data. By offering easy access to additional granular metrics and enhanced capabilities from industry leaders, including Placer.ai and Similarweb, Data Entitlements in enables investors to seamlessly integrate premium alternative data analytics into their investment process and surface alpha-generating insights.

Accelerating Financial Analysis with Differentiated Data

is Bloomberg's Alternative Data Analytics Platform that gives clients a decisive edge and an early read on public and private company performance alongside traditional market data, broker research, estimates and news.  is a leading alternative data analytics solution with more than 5,000 KPI estimates that enable users to nowcast company-reported metrics. Data Entitlements in  and its enhanced features help users improve their investment research process:

• Nowcasting is enhanced with more KPI estimates delivered even faster, within three to five days as compared to seven to 14 days without entitled data. This enables users to react to performance shifts and spot potential surprises against a wider universe of company-reported metrics ahead of earnings.
• Company trends analysis with entitled data enables clients to dive deeper and allows for a more comprehensive assessment of a company's digital performance and foot traffic activity. Metrics such as web traffic visitors and same store visits can estimate active users and comparable store base performance respectively. Access to these more granular and timely KPIs enable investors to conduct better benchmarking across peer sets and hold stronger convictions in long/short investment strategies or competitor group positioning.
• Seamless workflow integration is facilitated as entitled alternative data flows through Bloomberg's analytical tools such as company financials, broker estimates, news, and charts on the Terminal where research content is more discoverable. This expanded universe of financial information on the desktop enables analysts to compare alternative data analytics with traditional KPIs in near real-time.

Richard Lai, Global Head of Alternative Data at Bloomberg, said: "Our clients are constantly seeking faster and more predictive signals, especially in volatile markets. In so doing they are faced with a highly fragmented alternative data landscape and missed opportunities to discover alpha-generating insights given the complexity of applying alternative data to company research. With the launch of Data Entitlements in , we provide clients with a multi-dimensional view of company performance and the ability to nowcast more company KPIs at a lower lag. By embedding these premium metrics from providers that are leaders in their domain, we are improving the investment research workflow and helping clients identify inflections earlier so they can make better-informed decisions with higher conviction."