Persona, the leading identity verification platform, announced the launch of Persona Connect at Money20/20 USA, a new solution that enables organizations to securely share and reuse verified identity and business data across their own ecosystems. Persona Connect acts as the rails for PII and KYC data exchange, reducing friction for users, unlocking growth for companies, and helping compliance teams stay ahead of regulatory demands.

Today, fragmented identity verification creates challenges across the ecosystem: individuals face repetitive checks on every new service, businesses see slowed growth from duplicative processes, and regulators worry about systemic risks when data isn't shared responsibly. Recent FinCEN guidance highlights that financial institutions should rely on each other's information to fight fraud and strengthen AML oversight—a shift Persona designed Connect to enable.

Persona Connect gives organizations the ability to form their own secure, consent-driven networks for sharing verified KYC and KYB data—whether between crypto partners, across marketplaces, or between crypto and traditional finance. End-users explicitly opt in, keeping consent and control at the center of every exchange.

"We believe the future of identity is collaborative," said Rick Song, CEO and co-founder of Persona. "Verification shouldn't be a roadblock, it should be a shared foundation that lets industries move faster while protecting users and staying compliant. With Connect, we're giving organizations the rails to build and own secure, consent-driven data-sharing networks tailored to their needs."