ZyG announced the launch of its Agentic Operating System, an end-to-end platform redefining how direct-to-consumer (DTC) products become brands. In an eCommerce market where 90% of new product launches never reach scale, success demands far more than a great product. It requires integrated execution across marketing, data, and capital, which product innovators and DTC brands simply don't have access to. Until now. The ZyG platform validates scale potential before launch, executes every stage of the customer lifecycle, and removes much of the financing risk involved in scaling a DTC brand.

Built by ironSource founders alongside world-class experts in AI, growth, and eCommerce, ZyG has raised a $58M seed round from leading investors, including Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners, with participation from Disruptive AI, Emerge, Access Industries, Stardom Ventures, and Jibe Ventures.

"Today, product innovators are set up to fail. You can build an incredible product and website, but still have no viable path to becoming a brand that reaches $100M+ in annual sales. Most DTC products stall because founders are forced to master growth marketing, data science, and capital strategy, all at once. That's unrealistic," said Omer Kaplan, Co-Founder and CEO of ZyG. "ZyG exists to change that equation. We're building a new partnership model that lets founders focus on what they do best - creating amazing products - while our data, technology, AI agents, and financing, power the product to scale."

ZyG works with product innovators, entrepreneurs, and DTC brands, offering an innovative business model that is completely aligned with its partners.

Products whose scale potential is validated, reaching a strong 'ZyG Score' on the proprietary Agentic Marketability Test, can partner with ZyG, which executes the entire digital layer and supports operational scale, saving partners both the time and the costs of growing headcount, agencies and tools.

The business model is a simple pay-as-you-grow consumption fee and the partners maintain full control of their brand IP and recognize 100% of revenue generated.

ZyG also offers products with a high ZyG Score cohort financing based on its proprietary models, addressing the inherent challenges DTC products face in financing growth, especially for LTV-driven products where customer acquisition costs are recouped over time.

"It is very clear what product innovators and DTC brands don't need: more software, more agencies, or higher headcount," said Kaplan. "What ZyG is offering is an Operating System that executes every aspect of growth, allowing partners to focus on product innovation while preserving their equity."