Coda, the global leader in digital content monetization and payment optimization, has officially launched Coda Links, a new solution that empowers publishers to transform link outs into seamless, secure, and high-converting direct-to-consumer (D2C) experiences. 

The introduction of Coda Links comes at a significant moment for out-of-app monetization. Recent regulatory changes in the United States, Europe, and Asia are creating new opportunities for developers to transact directly with users. Recent antitrust rulings in the US, including the Epic Games decisions and Google's proposed settlement that enables easier downloads of third-party app stores and allows developers to direct users to alternative payment methods, have signaled a clear move toward more open ecosystems. In Europe, the Digital Markets Act has sought to limit platform control and expand opportunities for alternative payments. In Asia, Japan's Mobile Software Competition Act, which came into force on December 18, requires Apple and Google to allow alternative app stores, third-party billing options, and link-outs to external checkout pages. Strengthening data protection and payments regulations across Southeast Asia is also encouraging publishers to build more direct relationships with players.

These changes reflect a global trend toward greater openness. At the same time, developers face mounting operational and compliance challenges as they scale their direct commerce strategies. Out-of-app monetization now accounts for 38% of mobile gaming revenue in Southeast Asia, nearly doubling from 21% in just two years. As more players transition to web-based payments, publishers need a secure and reliable infrastructure to support the shift.

Coda Links helps publishers close this execution gap and deliver a frictionless, data-rich, and compliant D2C journey from the first click. The solution uses intelligent deep linking to automatically identify users and pass essential data, including player ID, SKU, and preferred payment method, directly into a pre-filled checkout experience. This reduces the login friction and multi-step flows that often cause users to abandon purchases when moving from in-app to web.

The feature is already in use by a number of Coda's major publisher partners in some of the most popular mobile games. By redirecting players to Codashop, Coda Links captured 18% of iOS traffic and increased transaction volumes by more than 8x, translating into a 14x uplift in monthly revenue for a top US publisher. Coda Links has also expanded direct player access to publisher web stores, resulting in a 30% increase in new visitors within the first three months of adoption. In both cases, Coda Links has driven clear, incremental revenue growth.