Rate, a leading fintech company and title sponsor of the Rate Bowl, is expanding its footprint across broadcast, digital, and in-stadium fan engagement while introducing a new Rate App Spin-to-Win Sweepstakes experience designed to connect the excitement of college football with the full capabilities of the Rate App.

National In-App Fan Experience: Rate App Spin-to-Win Sweepstakes
To extend Rate Bowl excitement to fans nationwide, Rate is launching a new Spin-to-Win Sweepstakes inside the Rate App. Users can download the app, enter through the Spin-to-Win module on the home screen, and spin a digital wheel for a chance to instantly win football-themed merchandise, a $2,500 cash prize, or an entry into the $10,000 grand prize drawing.

Onsite Tailgate Experience at Chase Field
Fans attending the Rate Bowl in person can visit Rate's pre-game tailgate activation, a football-themed destination designed to welcome fans ahead of kickoff. The activation will feature opportunities to win Rate Bowl merchandise and will promote Rate's digital tools, including the Spin-to-Win Sweepstakes.

New Rate Ads Spotlight the Rate App and $10K Sweepstakes.
Throughout the Rate Bowl broadcast, Rate will debut four new commercials on ESPN. Each ad showcases the Rate App's vision to enhance its members' financial and personal well-being while also promoting the $10,000 Spin-to-Win grand prize. The campaign reinforces Rate's focus on leveraging technology, educational content, and AI to serve and optimize the customer experience.

Rate Bowl as a Platform for Growing Fan Engagement
The Rate Bowl brings together top Division I college football programs in a nationally visible environment, providing Rate with broad in-stadium brand exposure, digital visibility, and live broadcast integration across ESPN. Rate will have a presence across field signage, video boards, on-site elements, merchandise, social media, and trophy moments, further strengthening the connection between the Rate brand and the culture of college athletics.